Joe Hopkins is a practicing attorney, and has been a newspaper editor for over thirteen years. This book is a compilation of some of his editorials. 

The author gives insights about dress and behavior of Black youth, the negative images of Blacks portrayed in the media and how best to secure economic empowerment for the future.

The author drives home the fact that Blacks must do for self. His book helps to correct inappropriate behavior of Blacks—which stands in the way of their economic empowerment.